Scribe Ultra Price Explained: Why It Costs More and Why It Matters

Scribe Ultra Price Explained: Why It Costs More and Why It Matters

At Scribe, we’ve always prided ourselves on delivering world-class performance without the world-class markup. The new Ultra Range doesn’t change that philosophy but it does represent a new tier of engineering, materials, and performance that simply wasn’t possible at previous price points.

These wheels are the result of several years of development, countless prototypes, and extensive tunnel, lab, and field testing. Everything has been re-engineered from the ground up: new carbon layups, new aero geometries, new hubs, new spokes, and new assembly processes. Every component is bespoke.


1. High-Grade Carbon That Costs More and Performs Better

The Ultra rims use significantly higher-modulus carbon with a much more complex layup schedule. Higher-grade carbon isn’t just “lighter and stiffer”; it’s substantially more expensive per kg, harder to work with, and requires tighter manufacturing tolerances.

2. New Aero-Optimised Rim Shapes

The Ultra range uses new rim profiles built around:

  • CFD modelling

  • Real tyre 3D scans

  • Multi-yaw drag analysis

  • Prototype iterations validated at SSEH

  • Benchmarking against ‘known industry fastest’ 

3.  OSL8 Carbon Spokes

Carbon spokes are already costly; aero-shaped carbon spokes with tight UD oscillating carbon design take things to another level. The spoke itself costs over 10× more to produce than a Sapim CX-Ray steel spoke, and they dramatically improve lateral response and dynamic stiffness as well as reduce weight and add to the aesthetic appeal.

4. New UltraLight Hub System with Ceramic Bearings

The all-new Ultra Hub has been engineered for maximum efficiency & reliability; interfaces have been scrutinized and redefined with tolerances applied, ensuring perfect integration with the selected ceramic bearing. Spec’d with a 36T double disc ratchet system & TPI bearings.

The increased precision required to optimise limits & fits needed to house bearings takes more time and increased inspection/validation to produce.  But the payoff is reduced friction, improved durability, and a wheel that holds speed like nothing we’ve made before.

5. Hand-Built, Low-Volume Production

The Ultra model, like every other Scribe wheel, isn’t mass-produced.  Every wheel requires significantly more skilled labour time, more inspection steps, and sharper QC thresholds. When you tighten every tolerance, the build cost naturally increases.

This isn’t “production line” manufacturing; it’s controlled, low-volume performance engineering.

6. You’re Paying for the Fastest Scribe Wheels We’ve Ever Made

We know the Ultra range costs more than the previous generation of Core and Elan wheels, but they are also objectively faster, lighter, stiffer, and smoother. They’re built for riders who want the absolute best and who value marginal gains that come from high-grade materials and obsessive design work. They sit comfortably alongside, and in many cases ahead of, wheels costing hundreds more from the big brands.

The Ultra range is the most advanced wheelset we’ve ever produced. It costs more because it delivers more.